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VNGroup’s Powerful Transformation
VNGroup’s Powerful Transformation
Gia Bách Thứ tư, ngày 31/08/2022 07:30 GMT+7
“VNGroup’s brand identity renewal is part of its strategic roadmap to affirm its position as a multi-sector group focused on sustainable consultancy, investment, and development.”
Established in 2003, VNGroup has directly collaborated with major domestic and international developers. The group has accumulated extensive experience and gained practical insights into the potential, development trends, and strategic vision of the real estate sector.
Simultaneously, VNGroup has emerged as a reputable developer with high-potential projects. Beyond providing a diverse service ecosystem, the group is always dedicated to meeting the needs of customers across the country.
The unveiling of VNGroup’s new corporate identity on August 30th in Hanoi represents a pivotal moment in our strategic transition toward an advanced business ecosystem. It underscores our commitment to expanding our operational scope and preparing the Group for future breakthroughs.
Additionally, this rebranding facilitates our global integration process, solidifying VNGroup’s position as a multi-industry leader in sustainable investment and development.
“Mr. Richard Moore – Chairman and Creative Director of Richard Moore Associates, sharing insights on VNGroup’s brand strategy.”
Mr. Richard Moore – Chairman and Creative Director of Richard Moore Associates, sharing insights on VNGroup’s brand strategy, stated: “With the new brand identity, VNGroup’s logo features two primary colors: orange-red and purple. The orange-red represents passion, enthusiasm, strength, and victory; while the purple symbolizes creativity, uniqueness, professionalism, and humanity.
Inherited from its previous version, the new logo has been evolved to be more modern and comprehensive. The symbolism of the logo — two symmetrical, interlocking ‘V’s — represents Victory and Vitality, signifying purity, refinement, and a spirit of integration while maintaining its distinct identity.
Furthermore, the two ‘V’s symbolize Yin and Yang, Earth and Sky, reflecting a desire for cosmic harmony to generate positive and sustainable energy. This imagery evokes the vast universe filled with mysteries to be explored, while the Earth represents a solid foundation—together creating a balanced life force (vitality) for growth.
The letter ‘V’ also takes the shape of a rising sprout. Combined with the core pattern of radiating sunbeams, these innovative details signify a vigorous leap toward civilization and prosperity, embodying the corporate mission to deliver positive values to the community and society.
Regarding its brand identity, VNGroup focuses on the ‘Responsible’ brand archetype, with core personalities defined as ‘Flexible – Insightful – Humane’. Additionally, VNGroup’s slogan, ‘Connecting Values, Growing Sustainably,’ clearly reflects the spirit and strategic direction of the Group’s leadership in this new era.
“Mr. Vu Van Thanh, Chairman of the Board of Directors of VNGroup, expresses his firm belief in the company’s robust future growth, which will, in turn, enhance the quality of life for all employees within the Group.”
Mr. Vu Van Thanh, Chairman of VNGroup, shared: “Renewing our brand identity with a new spirit, a new story, new vitality, and new aspirations is a concrete action within VNGroup’s development roadmap, particularly in our strategic direction for the IPO process during the 2022-2024 period. With our meticulous preparation, I am confident that our journey toward becoming a public company will be successful, thereby enhancing the lives of our employees and contributing to an increasingly professional and efficient corporate governance system.”
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